The English language is about to break the 1,000,000 word barrier this month (so experts say).

I've been reading a lot of great books lately on technology, business and marketing (I'll post some reviews later). In all this reading, I've come to realize how important those words are.

Many consultants will argue that information is king. Clients hire IT and Business Development consultants to find them information. They Google info and get Alexa ranks. They write up lengthy reports and fill pages of email with information.

But it's not really the information that's important, is it? It's the words. It's the value of a word. The weight of a word. The exact meaning of a word. A new word that we need to educate our clients about.

You see, anyone with only moderate Google skilz can find information. Parsing that information down, filtering it; choosing just the right words, tossing out the noise...that's the the bit that's important. And that's what we strive to do. We sincerely hope to improve the signal-to-noise ratio.

Well, we are now embarking on blogging for all our loyal (and soon to be loyal) readers. We hope that our words will have value and be meaningful. And maybe we can teach you something new. :-)